A Brief History: Did you know?

AJB Sports in Education used to be called Football Fun Camps? A name that has been around the Worcester area for over 13 years!

After living and coaching in America for 8 years owner Andy Beeston arrived back in England contemplating what the future would hold. After gaining vast experience and multiple qualifications in sports coaching, staying in coaching was inevitable but the question was, where? After a chance meeting and offer in a school library the clear option was there: Football Fun Camps – a Football and Multi Sports Coaching company working in Primary Schools and running holiday camps for over 10 years.

Andy bought the rights to the company back in 2015 and has never looked back, building a company that embodies his beliefs as a coach: enjoyment of sport for all, developing both sport and life skills plus encouraging creativity. After 3 years of solidifying and building the company the time came to look to the future, rebrand and a new exciting era: AJB Sports in Education was born. This was quickly followed by new staff, a new Managing Director in James Prentice and continuing exciting links and partnerships with local colleges and Universities and the Worcs FA.

Why choose us? Because with AJB its more than sport.

Here at AJB Sports in Education we are constantly focusing on our slogan, “Don’t just play…”. We see sport as so much more than just a chance for children and adults to play, and increasingly as an opportunity to create, learn, lead, inspire and grow. These skills provide a template for our whole ethos and outlook as a company and sport provider. We want to help develop individuals who are creative on and off the sports field and are able to engage with others whilst understanding the subtleties of teamwork, cooperation and fair play. We whole heartedly believe that, if introduced and developed correctly, sport can be a lifelong passion that engages all aspects of an individuals character and helps us all to be the best version of ourselves.

How? We give you the lead!

Our sessions and camps are designed to stimulate creativity and allow participants to take responsibility for their own learning. We give you the chance to create the games, lead a session and design how the camp runs. We see this as a huge part of growing and learning and helps develop the skills and attitudes that will shape our participants throughout all aspects of their life.

The staff

All our staff go through an extensive and thorough recruitment process. Our coaches are experts in their field and have experience in childcare and education. Everyone of our coaches is also fully invested in our ethos and believes in the holistic approach to coaching that we value here at AJB. Our fully qualified coaches have enhanced DBS disclosures and attend annual first aid and safeguarding workshops and courses.

Every coaching member has qualifications recognised by a National Governing Body such as The FA, RFU and LTA, as well as educational backgrounds including BTECs and BSc’s in Sports Coaching and Childcare.

Staff are regularly assessed and internally evaluated as well as encouraged to complete further coaching and educational qualifications. Most importantly, they are great people! They are always open to feedback, to providing sporting tips and information, or just for a friendly conversation. All of which is aimed at ensuring the best possible service to the most important people at AJB Sports in Education… YOU! Our valued customers.