With an innovative approach to coaching that develops creative thinking, improved skills and added confidence in participants of all ages and abilities.
AJB Sports in Education are a Worcs FA Accredited Organisation who offer Football and Multi-Skills camps in Worcestershire. With an innovative approach to coaching that develops creative thinking, improved skills and added confidence in participants of all ages and abilities, AJB Sports in Education provide boys and girls with the rare opportunity to receive high-level Football and Sports coaching from a team of qualified experts.
"The children really enjoy their sessions with Andy and he develops great relationships with them based on mutual respect but also allowing for lots of fun. I would thoroughly recommend him to teach Reception classes."
Rebecca Palfreyman - Reception Teacher, St George’s Catholic Primary School
Coach ‘Andy’ (as he is affectionately known by many of the kids he teaches in schools and during AJB Camps) has owned AJB Sports In Education since 2015 and has built it up almost single handedly into the exciting and vibrant enterprise we know today.
He is passionate and dedicated to coaching and helping young people to grow and realise their potential through sport. Andy highly values the AJB ethos and instils it into every part of both the company and his own personal life. The belief that sport shouldn’t just be played for competitive or extrinsic rewards, but that it can help young people to create, learn, lead, inspire and grow.
Coach Jimmy is our newest recruit and came on board as a partner with Andy to help the business grow. The two have known each other for over 10 years and met during their time in the USA, where they both lived and worked as football coaches in New Jersey.
Jimmy shares the company’s vision for the future and holds the same values for using sport as a way to help kids grow, learn and develop holistically. He is motivated, experienced and passionate about both sport and coaching children to reach their potential.
Coach Rhys started working for AJB Sports in Education in 2016 whilst he was still studying Sports Tourism at university. Prior to university, Rhys attended Heart of Worcestershire College where he was able to apply his love of sport to an academic context through his Sports Performance and Excellence course. To this day he maintains a fantastic relationship with the college and many of the tutors there.
Coach Nicole is our swimming expert here at AJB Sports in Education. She has been with the company since 2017 and has swum competitively for Worcester swimming club for 8 years, representing them all the way up to regional level. She is also one of our many coaches who got itchy feet and travelled over to the USA to gain further experience in another country.
Oliver's footballing journey started at his local Sunday league team which he played in for 7 years. The team was based in Shrewsbury, Shropshire, where he grew up and went to school and college. He only recently made the move to Worcester as the opportunity at AJB Sports in Education opened up and allowed him to "follow my dream of getting into coaching full time". His previous coaching experiences have been extensive and rather varied. 'Ollie' has been coaching wheelchair basketball for the past 3 years and prior to that journeyed over to the USA to coach football in-between his studies at University. He enjoyed the 'US' experience and learnt so much that he subsequently decided to return each summer for the next 3 years and managed to visit 19 different states in total.... which caused much jealously amongst the staff when we found out! He says that "the sheer variety and wealth of cultures I experienced across the various states was eye opening and amazed me every year I went back".
Whilst in Leeds I played for a local Semi-professional team, it was whilst I was in Leeds I was introduced to Futbol de Salao. A local team Guisely had been running soccer Brazilian soccer schools using a smaller heavier ball to encourage more skilful players, I experienced the dramatic development this form of football had on players. My coaching journey started here, helping out a few sessions with friends from University. Fast forward another few years and my first coaching experience with a team began with my sons football team Leigh and Bransford Locomotive u7, I coached them for 2 years with some great experiences along the way and achieving my level 1 + 2 coaching qualifications.
My coaching journey began in 2016 due to my time within the Army coming to an end due to injury, which unfortunately would stop me playing the game.
I decided to stay within the game and look to educate and hopefully influence the next generation. However during my journey I started to watch football games in a different light, a more tactical view, and now aspiring to push forward in the elite game and be part of the England Schoolboy and girls set up.
Carys originally started a degree in Sport and Exercise Science at the University of Worcester before finding her passion was in coaching. She then completed a degree in PE and Sport Studies whilst competing with the Worcester Sinners Cheerleading squad which she was part of for all 4 years at University, sporting many committee roles such as, Social Sec, Welfare Officer and even Chairwoman.
